George Romney apparently used Big Data to contact likely Republican voters in New Hampshire in his unsuccessful bid for the 1968 GOP nomination.

This nugget is from Herb Alexander’s account of the 1968 presidential campaign:

The Romney campaign in New Hampshire received national attention in early 1968 because a special profile of New Hampshire voters was prepared in a computer headquarters in Hanover. Information was detailed about every Republican voter in the state, some 150,000 strong. This project lent itself to both strategic and operational needs. It permitted mailings to any or all elements of the list; individuals could be invited to Romney appearances in their areas, or to visit the “home headquarters” planned in every city an village in the state. Prepared by a campaign management firm, Campaign Consultants, Inc., the profile was documented in 121-page report accompanied by another volume of statistical tables two inches thick. These cost about $50,000. The same firm used the profile to direct the Romney media campaign in the primary.

Wondering what ever happened to the innovative architects of the Romney campaign, David Goldberg John Deardourff.